What Coinbase’s Super Bowl ad reveals about how we adopt new tech
Coinbase's Super Bowl ad – and the fallout after it – has shone a spotlight on the relationship between tech and marketing. Here Lore Oxford, global head of cultural insights at We Are Social, examines what it can teach us
Coinbase's Super Bowl ad – and the fallout after it – has shone a spotlight on the relationship between tech and marketing. Here Lore Oxford, global head of cultural insights at We Are Social, examines what it can teach us
