Why place brands should embrace their ‘difficult’ bits

Is Essex right to leave TOWIE behind, or is it abandoning branding gold? Lantern’s Ryan Tym discusses why the best ideas for place branding sometimes come from unexpected sources

Why place brands should embrace their ‘difficult’ bits
Is Essex right to leave TOWIE behind, or is it abandoning branding gold? Lantern’s Ryan Tym discusses why the best ideas for place branding sometimes come from unexpected sources
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