Why place brands should embrace their ‘difficult’ bits
Is Essex right to leave TOWIE behind, or is it abandoning branding gold? Lantern’s Ryan Tym discusses why the best ideas for place branding sometimes come from unexpected sources
![Why place brands should embrace their ‘difficult’ bits](https://creativereview.imgix.net/content/uploads/2022/02/Lantern_CS_Newington_Poster_Wheatpaste-1-scaled.jpg?#)
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