Curiosity Because the color of Christmas is red
Curiosity Because the color of Christmas is red - At Christmas everything wears red, but once upon a time the color of this Christian holiday was white. Then came Coca-Cola and the CHristmans Star
At Christmas everything wears red, but once upon a time the color of this Christian holiday was white. Then came Coca-Cola and the Christmans Star
For Christmas celebrations, Christian liturgical vestments have always been white. During the 1900s, however, the color of the Christmas holidays all over the world became red. Because? To bend this change we go back to at least two events. Perhaps the most important and well-known occurred in 1930, when Coca-Cola marketing chose Santa Claus as the testimonial of his drink and on this occasion the American illustrator Haddon Sundblom codified the color of his dress, inspired by the bishop's red of the robes of Saint Nicholas, the saint "protector of children" and already associated with Christmas in Northern Europe and the United States. So Santa Claus and Coca-Cola set off to conquer the world.
THE RED CHRISTMAS STAR. Almost in parallel, commercial advertising "discovered" the poinsettia (Euphorbia pulcherrima). In fact, this ornamental plant is not associated with Christmas because it is red, but, on the contrary, because it itself has passed on its color to the Christian celebration. It did so in 1899, when, after spreading from Mexico to the United States, it was used to decorate St. Peter's Basilica for the Christmas holidays: the result was so beautiful and spectacular as to earn it fame and its current name.