The Grand National gets a galloping new standalone brand
Thisaway has designed a new visual identity for the annual racing event, using big, mud-splattered type to evoke the energy of the race course
In 2022, the annual steeplechase welcomes an in-person audience for the first time in two years – 2020 was held as a virtual race, and only owners, trainers and staff were allowed onto the racecourse in 2021. To mark its return to normality, the Grand National is launching its first standalone visual identity – previously, the horse race was branded and promoted under racing organisation the...
