Logo Beginnings delves into the deep history of logo design
The book, by Jens Müller, uncovers the history of thousands of historic symbols, many of which have remained largely unchanged for the last century
“The logo has become an established fixture in all aspects of human activity,” writes designer and author Jens Müller, who’s no stranger to the history of graphic design. “These days, it is almost impossible to imagine a university, band, medical practice, community initiative, or app without a custom-designed source identifier composed of shapes and letters.” In Logo Beginnings...
