New Burger King posters feature meaty-looking vegetables

Created by David Madrid ad agency, the posters aim to promote the brand's new plant-based Whopper by pointing out its similarities to the original

New Burger King posters feature meaty-looking vegetables

Burger King is no stranger to posters that make you look twice. Two years ago it famously debuted the Mouldy Whopper campaign, which intended to highlight that its product was so fresh that it would rot (unlike burgers that feature preservatives). The disgusting looking imagery caused wide debate, but was ultimately lauded across the ad industry, at least in award shows. The brand’s new campaign...

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