Zip the satchel-carrying squirrel roams through this nut brand’s new identity
Straight Forward Design has rebranded American nut company Squirrel, introducing a furry character called Zip.
Straight Forward Design has rebranded American nut brand Squirrel, introducing an adventurous and furry mascot named Zip. The design consultancy, which has offices in London and Chicago, has also crafted an Art Deco-inspired wordmark and a range of redesigned packaging. Squirrel was founded in Boston, Massachusetts in 1888. Since then, the company has expanded into a range of products...
